The New York Times has an incredible issue out with all kinds of neat articles on design, marketing and product development for a kid audience. The overall tone of the articles is kind of cautionary though -- definitely worth a read. IDFuel has a reaction to a couple of the stories with a little toy designer's perspective thrown in.


http://www.idfuel.com/index.php?p=338&more=1&c=1

http://www.core77.com/corehome/2004/12/negative-design-and-marketing-to-kids.html